There are several reasons to start an online business in 2023:

1. Increased internet usage: With the ongoing COVID-19 pandemic, there has been a surge in internet usage, making it an excellent opportunity to reach a wider audience through an online platform.

2. Convenience: Online businesses offer customers the convenience of shopping from their homes, at any time, and from any location.

3. Lower overhead costs: Starting an online business typically requires lower overhead costs compared to traditional brick and mortar businesses, which can help you save money and increase profitability.

4. Global reach: An online business has the potential to reach a global market, allowing you to reach customers from all over the world.

5. Data and analytics: Advanced technology and data analytics tools are readily available to online businesses, allowing you to gather valuable data about your customers and make informed business decisions.

In summary, starting an online business in 2023 can offer you a larger audience, increased convenience, lower overhead costs, global reach, and access to valuable data and analytics.